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Your search for books with author names containing 'Helen Katz' and with titles containing 'The Media Handbook: A Complete Guide to Advertising Media Selection Planning Research and Buying'
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen Katz
Hardcover - $138.95

"The Media Handbook" provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl

The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

Helen Katz
Paperback - $66.95

"The Media Handbook" provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl