Signs for Sale. an Outline of Semiotic a
Ron Beasley and R. Beasley
This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today; a major component of cultural meaning-making. Both authors five in Toronto, Ontario.
Book 14 of the Language, Media & Education Studies series
- ISBN: 1894508076
- ISBN-13: 9781894508070
- Authors : Ron Beasley and R. Beasley
- Joint Author : Marcel Danesi
- Language : English
- Format: Paperback
- Publication Date: 7/1/2000
- Publisher Imprint: Legas Publishing
- Price ($AUD): $16.95
- Usual Dispatch Time: 7 - 10 days
- Please note that all prices are in Australian dollars
- Some titles may be subject to availability