Crash Course in Marketing for Libraries

Susan Webreck Alman

Created for those with little formal LIS training who are working in small, rural libraries, this new entry in the Crash Course series explains marketing and will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples from libraries to illustrate the implementation of various methods.

Book of the Crash Course series



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