Media Management in the Age of Giants is a fresh, insightful, practical media management textbook that examines the current media industry. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies.

• ISBN: 0813816998
• ISBN-13: 9780813816999
• Author : Dennis F. Herrick
• Language : English
• Format:  Paperback - Search for other formats
• Publication Date: 1/1/1991
• Publisher Imprint: Wiley-Blackwell
• Price ($AUD): $100.95


• Usual Dispatch Time: 7 - 10 days

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