Rhetoric is once again becoming valued as an essential element in the exploration of the ancient world. This volume is part of a general renaissance in the study of rhetoric and draws together established and newer scholars in the field to produce a probing and innovative analysis of the role played by rhetoric in Roman culture. Utilizing a variety of critical approaches and methodologies, the contributors examine not only the role of rhetoric in Roman society but also the relationship between rhetoric and Rome's major literary genres. b /b b i Roman /i /b b /b b i Eloquence /i /b emphasizes the theory and practice of rhetoric in a variety of social, political and literary contexts, and reveals the important role played by rhetoric in the formation of the various genres of literatures.