What lessons can the field of marketing draw from the ways in which books are marketed? This timely collection seeks to answer this question in a forthright and enlightening manner.
With contributions from such scholars as Malcolm McDonald, Julia Kirby and Morris Holbrook, this volume will interest marketing scholars as well as cultural studies aficionados.

• ISBN: 0415367670
• ISBN-13: 9780415367677
• Editor : Stephen Brown
• Language : English
• Format:  Hardcover
• Publication Date: 5/1/2006
• Publisher Imprint: Routledge
• Price ($AUD): $265.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability