"This text is indicative of the maturing of our discipline -- if communication is truly constitutive of social reality, as we believe it is -- then communication should be presented as something more than just another variable among many others that effect organizational life. This is an opportunity to finally provide a text that recognizes the centrality of human communication in all interpersonal and organizational contexts."

-- G.L. Forward, Point Loma Nazarene University

"The case studies make this text most distinctive. They are relevant, require students to apply the theories to real-life situations, and provide students with an opportunity to realize the application of theory in a safe environment. Unlike many texts which are primarily intended to be read, Applying Communication Theory for Professional Life serves as a framework for student participation and a catalyst for classroom discussion."
-- Wallace Schmidt, Rollins College

Applying Communication Theory for Professional Life: A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings.

Whereas other communication theory texts have a more academic focus on theory or research methods, Applying Communication Theory for Professional Life is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonalcommunication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.

Key Features

• The textbook covers theories that have clear applicability to communication and business practitioners
Each chapter details theories dealing with a specific domain of communication, followed by a real-life case study that effectively illustrates the practicality and value of those theories.
Charts and models highlight the central concepts of each theory presented.
A "Synthesis" chapter identifies common themes that emerge when looking at the similarities and differences among the theories and clarifies these themes within the framework of communication competence.

Applying Communication Theory for Professional Life is recommended as the core text for upper-level undergraduate or graduate communication theory courses. It is also appropriate as a supplementary text for courses in communication, business, and psychology.

• ISBN: 0761929142
• ISBN-13: 9780761929147
• Authors : Marianne Dainton and Elaine D. Zelley
• Language : English
• Format:  Paper Textbook
• Publication Date: 10/1/2004
• Publisher Imprint: Sage Publications
• Price ($AUD): $88.95


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