The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz
"The Media Handbook" provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl
Book of the Lea's Communication (Hardcover) series
- ISBN: 0805857176
- ISBN-13: 9780805857177
- Author : Helen Katz
- Language : English
- Format: Hardcover - Search for other formats
- Publication Date: 6/1/2006
- Publisher Imprint: Lawrence Erlbaum Associates
- Price ($AUD): $133.95
- Usual Dispatch Time: 7 - 10 days
- Please note that all prices are in Australian dollars
- Some titles may be subject to availability