The Editor in Chief
Benton Rain Patterson and Coleman E. P. Patterson and Mary Ellen Curtin
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines: LaunchingFundingOrganizing a staffIncreasing readershipAimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
- ISBN: 0813810795
- ISBN-13: 9780813810799
- Authors : Benton Rain Patterson and Coleman E. P. Patterson and Mary Ellen Curtin
- Edition Description : Revised
- Language : English
- Format: Paperback
- Publication Date: 2/1/2003
- Publisher Imprint: Wiley-Blackwell
- Price ($AUD): $86.95
- Usual Dispatch Time: 7 - 10 days
- Please note that all prices are in Australian dollars
- Some titles may be subject to availability