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Communication of Innovations : A Journey with Ev Rogers
Arvind Singhal
Paperback - $70.95
This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well known colleagues and cont ...
Alan Siegel : On Branding and Clear Communications
Louis J. Slovinsky
Paperback - $38.95
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning gl ...
Alan Siegel : On Branding and Clear Communications (Large Edition)
Louis J. Slovinsky
Paperback - $40.95
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning gl ...
Reading : FAQ
Frank Smith
Paperback - $23.95
In his latest work, the author of more than 20 books on reading, writing, thinking, and learning addresses questions that he is frequently asked at workshops and conferences about learning, prediction, phonics, stories, meaning, writing, and the brai ...
Bilingual Games : Some Literary Investigations
Doris Sommer
Paperback - $73.95
These essays bring home the most challenging observations of postmodernism--multiple identities, the fragility of meaning, the risks of communication. Sommer asserts that many people normally live--that is, think, feel, create, reason, persuade, laug ...
Cengage Advantage Books : The Speaker's Compact Handbook (with Speechbuilderexpressa[ and Infotrac )
Sprague
Spiral - $44.95
Using this affordable Cengage Advantage Book's version of THE SPEAKER'S COMPACT HANDBOOK (WITH SPEECHBUILDER EXPRESS AND INFOTRAC) you'll master the skills you need to become an effective public speaker. This textbook's stand-alone chapters make it e ...
Media Power : Who Is Shaping Your Picture of the World?
Robert Stein
Paperback - $41.95
WHY WE'RE STUFFED WITH INFORMATION BUT STARVED FOR UNDERSTANDING Three decades ago, "Media Power" predicted the coming of our 24/7 news culture and how it would make us suffer from 'deprivation by surfeit." "Selected by the Book of the Month Club And ...